I won't try to convince you that SQL is awesome - it's not. It's an old, clunky language that's difficult to read and even harder to write given the strange syntax rules. But if you take just a weekend and learn it, your career will change forever.
That's not hyperbole - it's happened to everyone who become the "database person" on their project. Programmer's fear of SQL pushes them to do absolutely anything to avoid dealing with SQL, which includes asking you to solve the problem they're having.
Let them. It makes you extremely valuable.